Tuesday, October 17, 2006

Advertising

When you think about it, most media is driven by ads. I know it is hard to believe, but the ads must actually work. The people who pay to put ads in magazines or on TV or on the radio or internet, must do serious research to see if it is worth the expense. They must show that it pays -- that people do what the ads want them to do. Are we robots to the media?

1 Comments:

Blogger Justin Boyd said...

Good thought here Allen. I think that advertising, even subtle advertising such as word of mouth, can very very influential. I also believe that it is no accident that most individuals who work in advertising have an education background in Psychology.

9:39 AM  

Post a Comment

<< Home